Decorating Forties Style: May 1940

May 1940		\| 1940 \| 1942 \| 1948 \| 1949 \| Index \|
Decorating Forties Style by David Claudon The American Home Armstrong's Linoleum Floors Advertisement, page 2		The Cover says, Dedicated to the Bride whose path will not be strewn with roses Worth its weight in gold to couples living on a shoestring and liking it! Reads the copy: This sun porch playroom has a floor that is playproof--Armstrong's Embossed Linoleum No. 5651, with plain brown border and cover and base of midnight blue. Walls, too, are durable and washable. They're Armstrong's Pine Linowall No. 735 with feature strip of orange linoleum.
A Little Michigan House, Snug and Sensible Pages 47+		The Youngquist home in Flint, Michigan is a one-story white house with a red geranium floorbox, scalloped cornice, and shrubbery and geraniums creating a "jolly looking home." The inside of the home is described as follows: Inside, the living room, separate dining room, kitchen, and breakfast room are smoothly planned on the ground floor. ... The vestibule and clothes closet are conveniences lacking in many small homes. You step up to the bedroom quarters on the left side of the house where two nice room, three closets, and a tiled bath are arranged in slick order. ... Both the living and dining rooms have lemon yellow walls, white woodwork, chartreuse draperies, and blonde carpeting. The long fireplace wall of knotty pine paneling with built-in bookshelves is an effective foil for Victorian antique furniture, and in the dining room an old Welsh cupboard and drop-leaf table are space savers. Colonial wallpapers in the bedrooms are in keeping with the reproductions of old furniture, crocheted bedspreads, and net curtains. Cross ventilation and full-length closet mirrors are practical features. The modern kitchen is up to snuff with isw electric equipment, painted white walls, dark blue linoleum, chrome trim, built-in cupboards lined with blue, and the red and white curtains. There are windows on three sides of the blue leather chairs and red-topped table in the breakfast alcove. (page 47) A fully excavated basement, including a recreation room, laundry, and fruit cupboards is at the foot of the cellar stairway while the dining room's French doors lead to a terraced lawn and rock garden beyond the small flag-stoned terrace. (page 111) The house cost approximately $7,200. NOW GAS BRINGS YOU THE LAST WORD IN MODERN RANGES FOR COOL, CLEAN COOKING An advertisement for the American Gas Association shows a kitchen vignette with pinkish beige walls, blue-gray white cabinets, green counter top and brick linoleum. (page 73)
This page was created by D. Claudon. Last revised 7/26/00.		\| 1940 \| 1942 \| 1948 \| 1949 \| Index \|

May 1940

| 1940 | 1942 | 1948 | 1949 | Index |

Decorating Forties Style
by David Claudon

The American Home

Armstrong's Linoleum Floors

Advertisement, page 2

The Cover says,

Dedicated to the Bride whose path will not be strewn with roses
Worth its weight in gold to couples living on a shoestring and liking it!

Reads the copy:
This sun porch playroom has a floor that is playproof--Armstrong's Embossed Linoleum No. 5651, with plain brown border and cover and base of midnight blue. Walls, too, are durable and washable. They're Armstrong's Pine Linowall No. 735 with feature strip of orange linoleum.

A Little Michigan House, Snug and Sensible

Pages 47+

The Youngquist home in Flint, Michigan is a one-story white house with a red geranium floorbox, scalloped cornice, and shrubbery and geraniums creating a "jolly looking home." The inside of the home is described as follows:

Inside, the living room, separate dining room, kitchen, and breakfast room are smoothly planned on the ground floor. ... The vestibule and clothes closet are conveniences lacking in many small homes. You step up to the bedroom quarters on the left side of the house where two nice room, three closets, and a tiled bath are arranged in slick order. ...
Both the living and dining rooms have lemon yellow walls, white woodwork, chartreuse draperies, and blonde carpeting. The long fireplace wall of knotty pine paneling with built-in bookshelves is an effective foil for Victorian antique furniture, and in the dining room an old Welsh cupboard and drop-leaf table are space savers. Colonial wallpapers in the bedrooms are in keeping with the reproductions of old furniture, crocheted bedspreads, and net curtains. Cross ventilation and full-length closet mirrors are practical features. The modern kitchen is up to snuff with isw electric equipment, painted white walls, dark blue linoleum, chrome trim, built-in cupboards lined with blue, and the red and white curtains. There are windows on three sides of the blue leather chairs and red-topped table in the breakfast alcove. (page 47)
A fully excavated basement, including a recreation room, laundry, and fruit cupboards is at the foot of the cellar stairway while the dining room's French doors lead to a terraced lawn and rock garden beyond the small flag-stoned terrace. (page 111)

The house cost approximately $7,200.

NOW GAS BRINGS YOU THE LAST WORD IN MODERN RANGES FOR COOL, CLEAN COOKING

An advertisement for the American Gas Association shows a kitchen vignette with pinkish beige walls, blue-gray white cabinets, green counter top and brick linoleum. (page 73)